Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 58,000+ readers every week.
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We saw a bunch of folks join our Build A Beloved Membership cohort over the weekend — it's so exciting! This is going to be such a fun month building together. Most of what I sent about the cohort was intended for people considering starting a membership. But this one is for those who already have one. A lot of memberships go like this (maybe this sounds like you): The launch goes well, the energy is high, and then around month four or five, it gets quiet. The new members aren't new anymore. You are scrambling to make something fresh every week. You are watching your renewal numbers a little too closely, and a little too often. On Day 3, I said something that landed harder than I expected. The biggest fear people have about memberships isn't the launch; it's some version of, "Will I have enough to keep this worth paying for six months from now?" Maybe you're actually living inside that moment right now. The problem is that your membership may not have been designed with this moment in mind. And now here you are, feeling like people are out of runway for extracting value from the space you've created. Our Build A Beloved Membership can help with this problem. You've done a great job of STARTING your space—but you may not have started quite as polished or intentionally as you could've. The result is the stagnation you're experiencing. If you have an open mind, joining our cohort will help you see the holes in your approach and patch them. You may feel "ahead" in the first 1-2 weeks, but by the end, you'll be making improvements in your space that make the experience better and increase your retention. Worth it? The cart closes Wednesday, July 1. We'd love to have you. Questions about your situation? Just hit reply, and I'll be in touch. Cheers, PS: If you're definitely OUT on this cohort, you can opt out of more messages about it here. |
Creator Science
Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 58,000+ readers every week.
Hey [FORMATTED_FIRST_NAME GOES HERE], I spoke with my friend Tom Ross recently. He's the founder of Learn.Community, and one of the smartest community thinkers I know. So when we get together, we have fun looking at things from a 30,000-foot view AND getting into the weeds. He shared an idea with me that I can't stop thinking about. He called it "responsive onboarding," and it's pretty simple to understand: Instead of onboarding every new community member at the same pace, your onboarding is...
Heads up! The Lab has been closed to new members for almost two months now while we work on a few upgrades to the membership. But we'll be reopening to new creators in a few weeks! If you've been on the fence, this will be a great time to join. → Join the waitlist (and you'll be first to know) Hey [FORMATTED_FIRST_NAME GOES HERE], You ever feel like creator life is sort of like death by a thousand paper cuts? Not that it's killing you per se, but your time? So many areas of the business need...
Hey [FORMATTED_FIRST_NAME GOES HERE], This week, I hosted my first virtual summit. It was called the Membership Summit—and it was all about building a membership in 2026. You either got a lot of emails from me about it or somehow missed them. In either case, sorry! It was amazing. We had nearly 4,000 people register, ~2,000 show up live at some point, and an overall wonderful experience. On Friday, I hosted a group Q&A just for folks who purchased a VIP ticket and ended up talking for three...