We saw a bunch of folks join our Build A Beloved Membership cohort over the weekend — it's so exciting! This is going to be such a fun month building together.

Most of what I sent about the cohort was intended for people considering starting a membership. But this one is for those who already have one.

A lot of memberships go like this (maybe this sounds like you):

The launch goes well, the energy is high, and then around month four or five, it gets quiet. The new members aren't new anymore. You are scrambling to make something fresh every week. You are watching your renewal numbers a little too closely, and a little too often.

On Day 3, I said something that landed harder than I expected. The biggest fear people have about memberships isn't the launch; it's some version of, "Will I have enough to keep this worth paying for six months from now?"

Maybe you're actually living inside that moment right now.

The problem is that your membership may not have been designed with this moment in mind. And now here you are, feeling like people are out of runway for extracting value from the space you've created.

Our Build A Beloved Membership can help with this problem. You've done a great job of STARTING your space—but you may not have started quite as polished or intentionally as you could've. The result is the stagnation you're experiencing.

If you have an open mind, joining our cohort will help you see the holes in your approach and patch them. You may feel "ahead" in the first 1-2 weeks, but by the end, you'll be making improvements in your space that make the experience better and increase your retention.

Worth it?

→ Learn more and enroll​

The cart closes Wednesday, July 1. We'd love to have you.

Questions about your situation? Just hit reply, and I'll be in touch.

Cheers,
Jay

PS: If you're definitely OUT on this cohort, you can opt out of more messages about it here.