Hey [FORMATTED_FIRST_NAME GOES HERE],

You've probably never heard of Bari Baumgardner.

But in the 15 years leading up to the pandemic, Bari helped her clients earn $700 million from events.

...and in the 2 years that FOLLOWED the pandemic, she helped them earn $500 million in revenue.

That's right – Bari helped her clients earn $500 million in just two years using virtual events. She's worked with some of the biggest names in the business like Tony Robbins, Russell Brunson, and Gabby Bernstein.

This is one of the most specific, tactical episodes we've ever made talking about how to throw the perfect 3-day event. Here are a few of the takeaways:

• Day 1: Content, connection, community. Make people feel like the goal is possible.
• Day 2: Pain, solution, invitation. Make people feel like the goal is possible for THEM.
• Day 3: Decision, commitment, celebration. Help people determine how and when they're going to reach the goal.

It's full of all kinds of other tidbits like:

• How to pay for an event venue after the event
• How to structure your live sessions (and avoid what Bari calls a "speaker buffet")
• The best locations and day of the week to host your events to save (did you know the day least in-demand for hotels is Sunday?)

It's honestly one of the most insight-dense episodes I've ever made. It made ME more excited about the prospect of putting on my own event – would you be interested in attending?

You can listen in your favorite player (below) or watch it now on YouTube:

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NEW PODCAST EPISODE #144: Bari Baumgardner How to create the perfect 3-day event (IRL or virtually) Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business. When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari. Bari has helped her clients earn nearly $1.5 billion through in-person and virtual events. New to the show? Start with a curated playlist.

LAST WORD 👋 Join The Lab (without the wait)

As you may know, our membership community (The Lab) is currently at capacity (200 members).

However, I've created an entry level of membership that is currently open, called the Starter Membership.

Here's a quick overview:

Starter members get all of our educational content bundled together:

• Build A Beloved Membership ($399)
• Podcast Like The Pros ($199)
• Freelancing Course Bundle ($199)
• All of my workshops ($400)

PLUS Starter members get access to my Monthly Retros and our Playbooks space.

My monthly retros share my Profit & Loss, the experiments I ran, and the changes I'm making because of it. The Playbooks space is a growing repository of over-my-shoulder-style tutorial videos.

All of that ($1197 value) is available to Starter members for $699.

Starter members also get first dibs on new Standard and VIP memberships.

We've had a lot of folks join over the last week and I think you'd love to join them!

Learn more and join

Cheers,
Jay