[The Lab] Weekly Digest 4/2


  • REPLAY: April Sprint Kickoff: Revenue Experiments
  • BIG UPDATE on Offline Boise 👀
  • C+C tickets almost sold out!
  • From the Feed
  • New Members

⏵ REPLAY: April Sprint Kickoff: Revenue Experiments

The challenge (if you’re in): Run one experiment designed to increase revenue in your business.

Sponsorships, products, services, affiliates—anything is fair game. Test something. Ship it. See what happens.

How it works:

  • Share your idea with the group
  • Join an optional live session to workshop + refine
  • Report back with your results at the end

And… I’ll be choosing one Labmate to interview on the podcast about their experiment 👀

Let’s make April a big month.


Offline Boise · June 8–9, 2026

We’ve officially secured Circle as our title sponsor for June—which means two very good things:

  1. We're dropping tickets back down to early-bird pricing ($499 vs. $649)
  2. We now have more budget to put toward food, experiences, and all the fun extras

To be very clear: this doesn’t change the vibe of the event. No presentations, no interruptive programming—everything will be non-invasive and additive. It’s just going to make an already great experience even better!

🚨 Due to space limitations, we’re capping this event at 50. Once it’s full, it’s full.


Heads up on Craft + Commerce:

We got a note that tickets are nearing capacity, and 11 Lab members have already grabbed theirs. If you’re planning to go, I would buy ASAP.

We do have a discounted ticket rate (which you can grab here), and we don’t get any kickback here—just don’t want anyone planning to attend to get left out!


From the Feed


👋 Welcome our newest members

Sabastian Garsnett

I own a candle brand with brick-and-mortar shops, but the last couple of years have been all about helping others who want to start their own candle business through courses, bootcamps, and our membership.

Focused on scaling our YouTube quicker in the near term.


That's enough for today! We've had a lot of activity in The Lab (per usual) so I encourage you to jump in and check it out.

Feeling out of the loop?

As always, I'm here to help you get the most out of your membership. If you feel like that isn't happening, please holler!

Cheers,
Mal

Creator Science

Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 58,000+ readers every week.

Read more from Creator Science

Hey Labmate! We've locked down our venue for our 2026 Offline event in Boise! It's June 8-9 ahead of Kit's Craft + Commerce conference. Last year was a HUGE hit with 39 Labmates joining us, and we've already sold 20 tickets for 2026. We'd love to have you there! → Learn more and get your ticket here Hey [FORMATTED_FIRST_NAME GOES HERE], I should rewrite my welcome sequence... I need to prep for that interview... Gosh, I really need to spend some time working on the book... Sometimes I get...

Hey [FORMATTED_FIRST_NAME GOES HERE], Attention is overvalued. Attention is also undervalued. The thing is, not all attention is created equal. The value of attention varies widely. But most creators aren't thinking about the differences in attention. They're simply trying to maximize attention (any attention), and the way to do that is by following the incentives of platforms. Here's the thing – discovery platforms like Instagram, X, YouTube, etc. are ad-supported. Ad-supported models rely...

Hey [FORMATTED_FIRST_NAME GOES HERE], Word of mouth is still among the most powerful forces for spreading ideas, brands, content, etc. If you want your work to spread, you need to think about word of mouth. Literally. The more you can truly imagine what conversations your target audience is having, the better you'll be able to set yourself up for being a part of that conversation. People talk about lots of things, but here are a few relevant examples: Things that make them happy Problems...