⏵ REPLAY: April Sprint Kickoff: Revenue ExperimentsThe challenge (if you’re in): Run one experiment designed to increase revenue in your business. Sponsorships, products, services, affiliates—anything is fair game. Test something. Ship it. See what happens. How it works:
And… I’ll be choosing one Labmate to interview on the podcast about their experiment 👀 Let’s make April a big month.
From the Feed👋 Welcome our newest membersThat's enough for today! We've had a lot of activity in The Lab (per usual) so I encourage you to jump in and check it out. Feeling out of the loop?
As always, I'm here to help you get the most out of your membership. If you feel like that isn't happening, please holler! Cheers, |
Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 58,000+ readers every week.
Hey Labmate! We've locked down our venue for our 2026 Offline event in Boise! It's June 8-9 ahead of Kit's Craft + Commerce conference. Last year was a HUGE hit with 39 Labmates joining us, and we've already sold 20 tickets for 2026. We'd love to have you there! → Learn more and get your ticket here Hey [FORMATTED_FIRST_NAME GOES HERE], I should rewrite my welcome sequence... I need to prep for that interview... Gosh, I really need to spend some time working on the book... Sometimes I get...
Hey [FORMATTED_FIRST_NAME GOES HERE], Attention is overvalued. Attention is also undervalued. The thing is, not all attention is created equal. The value of attention varies widely. But most creators aren't thinking about the differences in attention. They're simply trying to maximize attention (any attention), and the way to do that is by following the incentives of platforms. Here's the thing – discovery platforms like Instagram, X, YouTube, etc. are ad-supported. Ad-supported models rely...
Hey [FORMATTED_FIRST_NAME GOES HERE], Word of mouth is still among the most powerful forces for spreading ideas, brands, content, etc. If you want your work to spread, you need to think about word of mouth. Literally. The more you can truly imagine what conversations your target audience is having, the better you'll be able to set yourself up for being a part of that conversation. People talk about lots of things, but here are a few relevant examples: Things that make them happy Problems...